Written by Jack McCarthy   
Wednesday, 01 January 2014 00:00

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Officials at the Rockford Area Convention and Visitors Bureau have revamped their satellite office at the Clock Tower Resort and Conference Center. (News Bulletin photo)

Revamped tourism office puts best face on city

Rockford visitors bureau officials hope to make a good impression with a revamped information office at the popular Clock Tower Resort and Conference Center.

A remodeled community information center run by the Rockford Area Convention and Visitors Bureau (RACVB) now greets visitors at one of the main entrances to the regional hotel, water park and entertainment attraction, located at 7801 E. State St.

“We transformed this space into a comfortable stop when visiting the Rockford region,” said Jenny Caiozzo, RACVB Group Services Manager. ”There are resources available to help you get to know more about Rockford’s roots, the people that live here and the fun things to do at our many sites and attractions.’  

Run by RACVB staff and volunteers, the center will be open on weekdays from 5 a.m. to 4 p.m. and 8 a.m. to noon on Saturdays starting Jan. 6. It will be closed on Sundays.

Officials said their goal was the create a more comfortable and accessible atmosphere at the single-room facility, which doubles as a intercity bus center for travel to downtown Chicago and O’Hare International Airport.

RACVB is a non-profit agency charged with promoting tourism and overnight stays along with marketing, sales, promotion and advocacy. It also operates a larger visitors center downtown at 102 N. Main St.

The Clock Tower Resort satellite office features knowledgeable personnel who can answer questions about area attractions, places to dine and entertainment options.

“Our goal is to ensure your stay far exceeds
any expectations and you visit again soon,”
Caiozzo said.

One wall features bookcases converted into hanging brochure racks for visitors to check out while sipping complimentary coffee. There’s also now more space to souvenirs and merchandise available for purchase.

Made-in-Rockford products for sale include bags of Mrs. Fisher’s and Old Salty’s potato chips, bags of Jadabug coffee and gift items from local vendors Candle Crest, The Paper Button, Robayre and 3KDesigns. 

Other Rockford-specific souvenirs are also available including t-shirts, bags, post cards, pens and more. Sock monkeys, originally created in Rockford but no longer made here, are also for sale.

More information is available by calling (815) 209-2495 during regular business hours or by visiting www.gorockford.com/about-us/cic.

RACVB also seeks volunteers to help staff the center. More information is available at www.gorockford.com/about-us/job.


—Jack McCarthy

Last Updated on Thursday, 02 January 2014 10:34
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